Internet Research
Web based Internet interviews provide a number of advantages :-
- a relatively large number of respondents can be contacted in the most cost effective manner
- costs are relatively constant irrespective of the sample size, making it particularly cost effective for larger sample sizes
- fast data collection as most responses will be received in the first week
- international data collection as there are no borders on the web
- automated data collection which is both accurate and fast
- convenient as respondents respond when it suits them
Web site questionnaires are designed to a professional standard and can either be resource-branded or have a similar appearance to a client web site. Once a site is established, respondents are sent a personalised email invitation to visit the survey website with a unique password.