Computer assisted telephone interviews (CATI) or paper based telephone interviews can be completed in any country. Data collection from the call centres provides a number of advantages :-
- a relatively large number of respondents can be contacted in a cost effective manner
- We can maintain tight control of interviewing
- the campaign can be completed within a reasonable time scale
- remote listening for clients
A complete questionnaire design, translation and data collection service is provided at set up with a full data management, analysis and reporting on completion.
The ability to communicate and build a rapport with respondents is particularly important with B2B interviews as respondents often see the interviewing as an extension of a client's customer support / promotional activity and therefore the standard set by a client needs to be maintained.
Overseas telephone interviews are completed by linguists with specific research skills. Born in the country of interview, the interviewers complete the interview in the required language and simultaneously translate to record in English. The benefits of this approach are :-
- time and cost savings in post-interview translation
- the full meaning and tone of the response is retained
- there is consistency of response
- the interviewer can establish a rapport with the respondent (which is not always possible with non-native interviewers)