Focus Groups
Focus groups are regularly held throughout most areas of the world and global alliances ensure we have moderators and focus group venue access in every developed country.
A complete venue selection, venue booking, recruitment, incentive provision, discussion guide design and translation service is provided at set up with back translation, transcription, analysis and reporting services on completion.
Depending on the country, recruitment is either carried out locally within each country or by the professional recruitment team located at the resource London Headquarters.
Focus groups take place using moderators in purpose-designed studios which incorporate video recording and viewing facilities for the client project teams.