Depth interviews take place throughout most areas of the world and global alliances ensure we have executive interviewers in every developed country.
A complete recruitment and discussion guide design and translation service is provided at set up with back translation, transcription, analysis and reporting services on completion.
Depending on the country, recruitment is either carried out locally within each country or by the professional recruitment team located at the resource London Headquarters. Interviews then take place using the resource executive or field interviewers.
A number of target markets in the B2B sector have finite populations and in these instances, depth interviews are occasionally used when it is considered impractical to recruit for focus groups.