resource: applied market knowledge

Information Support
Strict quality control procedures ensure the correct questions are asked of the correctly identified and qualified respondents and that questions are correctly answered and recorded. All questionnaires pass through three quality checks prior to final compilation with all questionnaires are validated by our quality manager.

Our flexible approach makes resource an easy company to work with and our highly visible quality controls provide clients with high confidence levels. In addition to the qualifications and experience of individuals, resource is a member of the Alliance of International Market Research Institutes (AIMRI), International Market Research Information (IMRI), British Market Research Association (BMRA), Business and Industrial Group (BIG) and our project directors are members of the Market Research Society (MRS). The senior management team are trained in Six Sigma quality.