resource: applied market knowledge

Sales channel development

Over 70% of large companies have a channel strategy in place. However, many organisations have limited visibility and control over channel operations, resulting in disappointing sales returns.

The Channel Development™ programme from resource is applied to build and monitor sales channels based on sound channel strategies and using motivational value propositions to develop channels that both perform and give a distinct competitive advantage.

Our channel consultants have a wealth of experience in analysing and evaluating sales channels for vendors; their insight and initiatives add value by facilitating rapid channel ROI, reducing business risk and leveraging competitive advantage.

The key elements of our service provide: